Head Protection Technology

Aliso Viejo, Calif. - October 16, 2014 - Schuberth North America Has unveiled the all-new “M1″ helmet at AIMExpo 2014 in Orlando, FL. The German helmet manufacturer Introduced the M1 open face helmet to members of the press at the AIMExpo media hub on Thursday, October 16th

With seven colorways, the M1 places equal emphasis on aesthetics and styling as on function and protection. The open face design makes the M1 Suitable for a wide variety of riding styles, Including everything from touring bikes to cruisers, cafe racers to scooters and even three -wheelers.

The versatile M1 can be customized to over 1,000 configurations to suit any riders’ preference. Options include Numerous face shield and sun visor colors, and Schuberth’s simple mechanism makes for easy removal of the face shield and installation of mini-peak for a different look and completely Call Call Call Call function call. The graphite toned lining is available in interchangeable to coffee color, and the top vent cover can be changed from color to titanium matte black.


One of the most impressive features of the new M1 is the Snap-n-Play ™ Schuberth Rider Communication System ™ accessory. The M1 features built-in speakers, microphone and antenna boomless, and the SRC-System ™ simply snaps into place on the back of the helmet. Powered by Cardo, this optional upgrade wirelessly pairs with most Bluetooth® devices to Facilitate bike-to-bike communication, phone calls, GPS or music.

The Schuberth M1 will be available in North America in spring 2015 through Schuberth North America dealers or online at www.SchuberthNorthAmerica.com .

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2014 Fall Event Schedule for Schuberth

The wonderful summer riding season will not last forever, so here at Schuberth North America, we’re already making plans to keep busy this fall and into the winter. From dealer open houses, corporate displays and van events, Schuberth will be on the road .

The Schuberth Van will be making its way to several terrific events over the next few months. During synthesis van events, riders will get to demo Schuberth helmets, Schuberth helmets get Their repaired and even check out our new Held gear.

Iron Butt Association National Rally
August 19 to 24, 2014 (Van Event)
Denver, CO
* product education, fittings, test rides, sales

Curve Cowboy Reunion
August 26 to 29, 2014 (Van Event)
Chattanooga, TN
* product education, fittings, test rides, sales

Montgomeryville Cycle Open House
September 4 to 6, 2014
Hatfield, PA (Dealer Event)
* product education, fittings, test rides, sales

Schuberth Day at BMW Oklahoma
September 6, 2014
Oklahoma City, OK (Van Event)
* product education, fittings, test rides, warranty / servicing

BMW Motorcycle Festival
September 19 -21, 2014
Big Bear, CA (Van Event)
* product education, fittings, test rides, warranty / servicing

American International Motorcycle Expo (AIMExpo)
October 16-19, 2014,
Orlando, FL (corporate display)
* product education, fittings, sales
Schuberth Booth # 1501 | Held USA Booth # 921

Love Ride
October 25, 2014
Glendale / Castaic Lake, CA (Van Event)
* product education, fittings, test rides, warranty / servicing, sales

International Motorcycle Show
November 14 -16, 2014
Long Beach, CA (corporate display)
* product education, fittings, warrany / servicing, sales

International Motorcycle Show
December 12-14, 2014
New York, NY (corporate display)
* product education, fittings, sales
* on display with Montgomeryville Cycle Center

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Schuberth GmbH Sets Course for Expansion

MAGDEBURG, GERMANY After financial investor Perusa took over as principal shareholder in September 2013, the reorganization of the German helmet manufacturer is now clearly taking shape: Jan-Christian Becker has been officially confirmed in his position as Chief Executive Officers (CEO) of the well-established Magdeburg company. He had already been managing the Schuberth Group since September, initially as part of the management team and subsequently, from January 2014, as Interim CEO. During this first phase, Becker succeeded in completing comprehensive restructuring measures. He will henceforth be supported in managing the company by André-Alexander Steffen, who will be responsible for back office activities and purchasing in his capacity of Chief Financial Officer (CFO).

In collaboration with the shareholder Perusa, Schuberth is now setting out on a course for global expansion. In the current fiscal year 2014 alone, investment funds of three million euros have been made available for this purpose. The intention is to broaden the product portfolio and introduce modern and innovative development processes and manufacturing techniques to equip the Magdeburg headquarters for international competition.

Jan-Christian Becker, the new CEO of the Schuberth Group, looks forward to the coming challenges: “At Schuberth, I have found a highly motivated team, with whom I collaborate in a very goal-oriented manner and, above all, in a congenial spirit. All sections of the company possess outstanding expertise in the helmet market. With investments in new products and modern machines, we are now paving the way for developing Schuberth worldwide into the strong brand that it has been in Germany for decades.”

In the initial 24 to 36-month expansion phase, there are plans for a model upgrade of the existing product portfolio, particularly for motorcycle helmets, while entering new motorcycle segments with totally new products at the same time. In addition, the range of colours and graphics is to be broadened in line with varied customer demands in the different international marketplaces. Investments in innovative development processes and modern manufacturing techniques are intended to further optimise the premium quality as well as the overall volume of Schuberth’s premium products. Initially, the focus will be on developing the markets in Europe and in North America. New distribution channels are also being established in Asia.

Personal Bio: Jan Christian Becker, CEO

Jan-Christian Becker’s academic qualifications comprise a BA in Industrial Engineering (Stuttgart) and an M.Sc. from Aarhus University (Denmark). As a director at the business consultancy Alvarez & Marsal, he gained comprehensive experience in the areas of finance, restructuring and operations. He last worked for Dynasafe Area Clearance Group GmbH and Mine Tech Ltd. in the role of Interim CFO. Mr Becker, who is originally from Westphalia, and his wife intend to move their main place of residence to the Magdeburg area.

Personal Bio: André-Alexander Steffen, CFO

Professionally, André-Alexander Steffen, originally from the Münsterland, started out in tax consultancy/auditing, and he was last running his own business, providing consultancy to SMEs and international corporations. His competences include interim management, process optimisation as well as corporate recovery and restructuring. Previously, Mr. Steffen had gained comprehensive experience in various internationally active companies in leading commercial and operational positions, last working for Cornelius and then Buderus Feinguss as Interim CFO. Mr Steffen is a passionate motorcyclist and began amateur motorcycle racing at a young age. Even back then, he was a loyal user of Schuberth helmets, demonstrating his trust in the brand.

Schuberth GmbH: High-Tech “made in Germany”

The German helmet manufacturer Schuberth has been developing and producing high-end head protection systems for over 90 years. With a multitude of innovative products, the company ranks among the world’s leading manufacturers of motorcycle, Formula 1 and motor sport helmets as well as head protection for innovative solutions in industrial safety, fire fighting, the police and the military. The experience gained in particular from Formula 1, the pinnacle of motor sports, constantly provides fresh impetus for product developments that set the benchmark for head protection systems.

About Schuberth North America: In 2010, Schuberth GmbH opened the North American sister office in Aliso Viejo, California and continues to grow its exclusive dealer network for motorcycle products in the U.S. and Canada. Additional business segments work directly with law enforcement departments on the motor officer and crowd control products and with IndyCar and NASCAR teams on the auto racing helmets. In 2014, Schuberth North America also assumed U.S. distribution for German apparel and glove manufacturer Held.

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The Schuberth Van is on the road. Visit with the Schuberth team and see the latest Schuberth helmets. Learn about German-made Schuberth Head Protection Technology.

Schuberth Van

SCHEDULE 2014

Gina’s BMW
Iowa City, IA
May 3 rd
www. ginasbmw motorcycles.com

Bergen Harley Davidson
Rochelle Park, NJ
May 10 th
http://www.bergenharleydavidson.com/

Morton’s Spring Fling
Natural Bridge, VA
May 16-18 th
www.mortonsbmw.com/springfling_2014.html

BMW Rider’s Association Rally
Barber Motorsports Museum, AL
May 28-31 st
www.bmwra.org/rally/2014-bmw-ra-national-rally

Max BMW Motorcycles
Troy, NY
June 7 th
www.maxbmwmotorcycles.com

MAX BMW Motorcycles
North Hampton, NH
June 13th
www.maxbmwmotorcycles.com

Second Wind BMW
Merrimack, NH
June 14 th
www. secondwindbmw . com

Country Rode Moto plant
Fairport, NY
June 21 st
www.countryrode.com

BMW MOA Rally
St. Paul, MN
July 24-27 th
www.bmwmoa.org / TheRally.aspx

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