Head Protection Technology
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2014 Fall Event Schedule for Schuberth

The wonderful summer riding season will not last forever, so here at Schuberth North America, we’re already making plans to keep busy this fall and into the winter. From dealer open houses, corporate displays and van events, Schuberth will be on the road .

The Schuberth Van will be making its way to several terrific events over the next few months. During synthesis van events, riders will get to demo Schuberth helmets, Schuberth helmets get Their repaired and even check out our new Held gear.

Iron Butt Association National Rally
August 19 to 24, 2014 (Van Event)
Denver, CO
* product education, fittings, test rides, sales

Curve Cowboy Reunion
August 26 to 29, 2014 (Van Event)
Chattanooga, TN
* product education, fittings, test rides, sales

Montgomeryville Cycle Open House
September 4 to 6, 2014
Hatfield, PA (Dealer Event)
* product education, fittings, test rides, sales

Schuberth Day at BMW Oklahoma
September 6, 2014
Oklahoma City, OK (Van Event)
* product education, fittings, test rides, warranty / servicing

BMW Motorcycle Festival
September 19 -21, 2014
Big Bear, CA (Van Event)
* product education, fittings, test rides, warranty / servicing

American International Motorcycle Expo (AIMExpo)
October 16-19, 2014,
Orlando, FL (corporate display)
* product education, fittings, sales
Schuberth Booth # 1501 | Held USA Booth # 921

Love Ride
October 25, 2014
Glendale / Castaic Lake, CA (Van Event)
* product education, fittings, test rides, warranty / servicing, sales

International Motorcycle Show
November 14 -16, 2014
Long Beach, CA (corporate display)
* product education, fittings, warrany / servicing, sales

International Motorcycle Show
December 12-14, 2014
New York, NY (corporate display)
* product education, fittings, sales
* on display with Montgomeryville Cycle Center

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in: Topics

Schuberth GmbH Sets Course for Expansion

MAGDEBURG, GERMANY After financial investor Perusa took over as principal shareholder in September 2013, the reorganization of the German helmet manufacturer is now clearly taking shape: Jan-Christian Becker has been officially confirmed in his position as Chief Executive Officers (CEO) of the well-established Magdeburg company. He had already been managing the Schuberth Group since September, initially as part of the management team and subsequently, from January 2014, as Interim CEO. During this first phase, Becker succeeded in completing comprehensive restructuring measures. He will henceforth be supported in managing the company by André-Alexander Steffen, who will be responsible for back office activities and purchasing in his capacity of Chief Financial Officer (CFO).

In collaboration with the shareholder Perusa, Schuberth is now setting out on a course for global expansion. In the current fiscal year 2014 alone, investment funds of three million euros have been made available for this purpose. The intention is to broaden the product portfolio and introduce modern and innovative development processes and manufacturing techniques to equip the Magdeburg headquarters for international competition.

Jan-Christian Becker, the new CEO of the Schuberth Group, looks forward to the coming challenges: “At Schuberth, I have found a highly motivated team, with whom I collaborate in a very goal-oriented manner and, above all, in a congenial spirit. All sections of the company possess outstanding expertise in the helmet market. With investments in new products and modern machines, we are now paving the way for developing Schuberth worldwide into the strong brand that it has been in Germany for decades.”

In the initial 24 to 36-month expansion phase, there are plans for a model upgrade of the existing product portfolio, particularly for motorcycle helmets, while entering new motorcycle segments with totally new products at the same time. In addition, the range of colours and graphics is to be broadened in line with varied customer demands in the different international marketplaces. Investments in innovative development processes and modern manufacturing techniques are intended to further optimise the premium quality as well as the overall volume of Schuberth’s premium products. Initially, the focus will be on developing the markets in Europe and in North America. New distribution channels are also being established in Asia.

Personal Bio: Jan Christian Becker, CEO

Jan-Christian Becker’s academic qualifications comprise a BA in Industrial Engineering (Stuttgart) and an M.Sc. from Aarhus University (Denmark). As a director at the business consultancy Alvarez & Marsal, he gained comprehensive experience in the areas of finance, restructuring and operations. He last worked for Dynasafe Area Clearance Group GmbH and Mine Tech Ltd. in the role of Interim CFO. Mr Becker, who is originally from Westphalia, and his wife intend to move their main place of residence to the Magdeburg area.

Personal Bio: André-Alexander Steffen, CFO

Professionally, André-Alexander Steffen, originally from the Münsterland, started out in tax consultancy/auditing, and he was last running his own business, providing consultancy to SMEs and international corporations. His competences include interim management, process optimisation as well as corporate recovery and restructuring. Previously, Mr. Steffen had gained comprehensive experience in various internationally active companies in leading commercial and operational positions, last working for Cornelius and then Buderus Feinguss as Interim CFO. Mr Steffen is a passionate motorcyclist and began amateur motorcycle racing at a young age. Even back then, he was a loyal user of Schuberth helmets, demonstrating his trust in the brand.

Schuberth GmbH: High-Tech “made in Germany”

The German helmet manufacturer Schuberth has been developing and producing high-end head protection systems for over 90 years. With a multitude of innovative products, the company ranks among the world’s leading manufacturers of motorcycle, Formula 1 and motor sport helmets as well as head protection for innovative solutions in industrial safety, fire fighting, the police and the military. The experience gained in particular from Formula 1, the pinnacle of motor sports, constantly provides fresh impetus for product developments that set the benchmark for head protection systems.

About Schuberth North America: In 2010, Schuberth GmbH opened the North American sister office in Aliso Viejo, California and continues to grow its exclusive dealer network for motorcycle products in the U.S. and Canada. Additional business segments work directly with law enforcement departments on the motor officer and crowd control products and with IndyCar and NASCAR teams on the auto racing helmets. In 2014, Schuberth North America also assumed U.S. distribution for German apparel and glove manufacturer Held.

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The Schuberth Van is on the road. Visit with the Schuberth team and see the latest Schuberth helmets. Learn about German-made Schuberth Head Protection Technology.

Schuberth Van

SCHEDULE 2014

Gina’s BMW
Iowa City, IA
May 3 rd
www. ginasbmw motorcycles.com

Bergen Harley Davidson
Rochelle Park, NJ
May 10 th
http://www.bergenharleydavidson.com/

Morton’s Spring Fling
Natural Bridge, VA
May 16-18 th
www.mortonsbmw.com/springfling_2014.html

BMW Rider’s Association Rally
Barber Motorsports Museum, AL
May 28-31 st
www.bmwra.org/rally/2014-bmw-ra-national-rally

Max BMW Motorcycles
Troy, NY
June 7 th
www.maxbmwmotorcycles.com

MAX BMW Motorcycles
North Hampton, NH
June 13th
www.maxbmwmotorcycles.com

Second Wind BMW
Merrimack, NH
June 14 th
www. secondwindbmw . com

Country Rode Moto plant
Fairport, NY
June 21 st
www.countryrode.com

BMW MOA Rally
St. Paul, MN
July 24-27 th
www.bmwmoa.org / TheRally.aspx

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We are proud to announce our new partnership with Keith Code and the California Superbike School. Schuberth North America is now the exclusive helmet provider for the school outfitting the instructors and Keith Code himself, as well as offering Both the SR-1 and S2 fullface helmet models for students to use.

The California Superbike School opened in Southern California in 1980 and in the 35 years since Has produced 52 World and National Road Race Champion. The school trains about 2,700 riders each year at nine racetracks across the country. The Super Bike School offers two programs: to affordable single-day event or a more comprehensive two-day camp. Students can use Their Own bike, leathers and helmet or opt for the school’s BMW S1000RRs and head-to-toe race gear. Learn more at SuperbikeSchool.com.

“It’s a pleasure to welcome Schuberth aboard as a part of the California Superbike School,” says Keith Code. “Our aim is to train riders and prepare them for the track as well as the road, and being able to offer them the best helmets available really did process completes. “

Keith Code dragging a knee in the SR1

Keith Code dragging a knee in the Schuberth SR1

Superbike School students have the option to wear or demo Schuberth SR1 or S2’s award winning helmet falling on the course so choose and If They discuss the features and benefits with the Superbike School instructors.

“We are thrilled to partner with the California Superbike School,” says Randy Northrup, Schuberth North America’s vice president of. “Keith Code and the Entire Superbike School staff do an incredible job training riders, and we’re happy to hear the positive response from instructors and students to our Schuberth helmets. “

With over 60 years of experience building the world’s most advanced helmets, Schuberth SR1’s and S2 models represent the pinnacle in head protection technology. Developed and proven in Schuberth’s proprietary acoustic wind tunnel, the SR1 and S2 are optimized for aerodynamics, aero-acoustics and ventilation , making them the perfect choice for road racers and enthusiasts alike.

Learn more about the California Superbike School and see a complete 2014 schedule at SuperbikeSchool.com. Find out more about Schuberth helmets like the SR1 and S2 at SchuberthNorthAmerica.com.

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Let´s ride! The international Ride Day on 3rd May means for the first time and for all the passionate women bikers in Germany: Driving on the Motorbike and showing, what we have. The Online-Magazine Fembike has set itself the goal to bring the Action day , which was establised in Canada 7 years ago, to Germany. Active women bikers, Clubs and Associations organize on this day special trips and activities for female riders. The aim is to show „how diverse the world of women bikers is“ describes the organisor Frauke Tietz. „That reinforces the solidarity amoung each other and should encourage at the same time other women to get enthusiastic about this wonderful hobby.“

We found this idea so fantastic, so that we absolutely wanted to support this action with great prices. All the participants, who have registered at fembike.de/female-ride-day-2014 will take automatically part in a draw. In total 3 C3 Pro Women will be drawed such as 10 Schuberth Softshell-jackets und 20 polo shirts.

website

After the trips the participants will be able to upload some pictures of their experiences and impressions. A lottery with high prices is a further peak of this action. Moreover, through the webside donations will be raised for the „Freiburger Verein AMICA e.V.“, which will be donated to women and girls in war areas.

The Female Ride Day has been founded in 2007 by The Canadian Vicky Gray.
She wanted to prove to the public: We, women ride motorcycle and there are many of us. More women should be encouraged to obtain their driving licence and to get a motorcycle – no matter which brand, which type and whether Sportler, Cruiser, Tourer or also Scooter. Each two motorized wheels are welcome. In the meantime the campaign is widespread throughout the world. In Israel and Iceland, in Russia and South Africa, everywhere around the globe the women bikers follow the Slogan: Just Ride!

We wish all the participants a great trip!

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